The doer workshops
Stop overthinking. Start getting things done.
What to Expect
Clarify Value proposition
Before people support your mission, they must understand it.
In this foundational workshop, you'll uncover what makes your organization distinct, who you serve, the problems you solve, and the transformation you create. Through guided exercises and real-time feedback, you'll begin crafting a compelling Unique Value Proposition that can be used across your website, donor conversations, grant applications, and marketing materials.
You'll Leave With:
A first draft UVP
Clearer positioning
Improved language for communicating your mission
Create your marketing plan
Marketing becomes far more effective when it follows a plan.
This workshop focuses on building a realistic, actionable marketing strategy that aligns with your organization's goals and resources. We'll identify priorities, communication channels, content opportunities, and practical next steps that can be implemented immediately.
You'll Leave With:
A basic marketing plan
Channel strategy
A 30-day action roadmap
Over the course of three months, you will join a cohort of nonprofit leaders committed to strengthening their organizations and expanding their impact. Through six interactive workshops, you'll work alongside experienced marketing professionals and fellow nonprofit leaders to clarify your message, better understand your audience, build practical marketing systems, and create a plan that helps more people discover, support, and champion your mission.
This is not a lecture series. Every session includes hands-on exercises, guided discussions, real-world examples, and implementation tools designed to help you make meaningful progress between meetings. Whether you are a founder, executive director, board member, or ministry leader, you will leave each workshop with tangible next steps and resources you can immediately put into action.
By the end of the program, you won't just have more marketing knowledge—you'll have clearer messaging, a stronger strategic foundation, and a practical roadmap for growing awareness, engagement, volunteers, donors, and long-term impact.
know your audience
The right message only works when it reaches the right people.
This workshop helps you identify and better understand the audiences most critical to your growth, including donors, volunteers, sponsors, participants, churches, and community partners. You'll learn how to think from their perspective and build messaging that speaks directly to their motivations and needs.
You'll Leave With:
Audience personas
Donor and volunteer profiles
Greater clarity on who you're trying to reach
build a message that connects
Many nonprofits struggle because they communicate activities instead of outcomes.
In this workshop, you'll transform your UVP and audience insights into a simple, compelling message framework that inspires action. Together we'll develop headlines, elevator pitches, donor-facing language, and story-driven messaging that makes your impact easy to understand.
You'll Leave With:
A messaging framework
Elevator pitch language
Website and social media messaging
turn awareness into engagement
The goal of marketing isn't simply attention—it's action.
In this hands-on session, you'll learn how to guide supporters from awareness to involvement through a simple donor and volunteer funnel. We'll map the journey people take from discovering your organization to becoming committed advocates and supporters.
You'll Leave With:
A donor or volunteer funnel
Follow-up strategies
Website and email conversion ideas
create content with purpose
Most nonprofits know they should create content, but few have a repeatable system.
In our final workshop, we'll build a practical content strategy that helps you consistently communicate your mission and engage your audience. You'll develop story ideas, content pillars, social media concepts, email topics, and a content calendar you can begin using right away.
You'll Leave With:
Content pillars
Storytelling frameworks
A 30-day content calendar
A repeatable content creation process
next session:
dates
Workshop 1: on a day that ends in Y
Workshop 2: February 29th
Workshop 3: Dectober 11th
Workshop 4: you get the point
Workshop 5:
Workshop 6: Friday